4I Framework Learning Programs
Presentation, Seminar, and Workshop
One-Hour Presentation
This information-packed presentation highlights the fundamental principles of the 4I Framework and is ideal for those who want to gain an introduction to the 4I Framework. Attendees learn...
- The 4I Framework
- The reasons the 4I Framework is so successful
- The steps to using the 4I Framework
- Examples of the 4I Framework in action
Attendees are taught from a combination of presentation and interaction. In order to make the presentation as relevant as possible, examples are tailored to the audience as much as possible.
This program is also ideally suited for presentations at conferences.
One-Half Day Seminar
This intense program takes a more indepth look at the 4I Framework and leads users through the process to identify where and how to make use of the 4I Framework. Attendees learn...
- The 4I Framework
- The steps to using the 4I Framework
- How to define the web site visitor and their actions
- The key questions to create interest
- Ways to exert influence
- How to incorporate interaction
- What to evaluate for integration
The seminar is intended to be highly hands-on and interactive. Although outside web sites will be used as examples, the focus is on attendees' web sites. Attendees should walk away with a firm grasp of the 4I Framework and the process needed to make use of it within their organization.
Two-Day Workshop
This program leads an organization through the 4I Framework process, from the fundamentals of the 4I Framework, through the identification process, to the development of an implementation plan. Attendees learn...
- The 4I Framework
- The actions that site visitors need to take
- The key factors to create Interest
- The best ways to exert Influence
- The most effective ways to use Interaction
- The issues to address for Integration
- The process to completely specify web site features
- The keys to avoiding problems during development
- The process that verifies new features accomplish their objectives
Attendees are taught from a combination of presentation and interaction. The workshop is designed to help attendees' improve their web sites. Attendees walk away with a written plan and process documentation that enable them to begin to implement the 4I Framework within their organization.
