EIGHT E-COMMERCE SECRETS
How to Use the 4I Framework
The eight secrets are...
- Aggregated individual customer information can be used to create Interest and Influence
- Only create Interactive applications if they support your commerce activities
- Without Influence your site will suffer from the Hope Syndrome (you hope someone will take action)
- If done properly, Interaction creates Interesting content that Influences
- Interest is developed through content, design, and usability
- Something that is Interesting to you may not be to the site visitor, so test it to be sure
- Integrate your web site with other computer systems to ensure a smooth flow of information
- Be sure that people throughout your organization understand your web site initiative in order to fully Integrate all processes.
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