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CASE STUDY
The 4I FrameworkTM in Action
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The problem...
- Needed to make real estate professionals understand the benefits of web-based system
- Wanted to grow revenues with real estate professionals with add-on services
The 4I Framework solution...
- Developed real-time real estate listing and agent search for consumers
- Created fee-based broker pages and agent home pages that provide real estate professionals greater exposure and easier contact by potential customers
The results...
- Succeeded in attracting real estate professionals by gaining wide consumer acceptance for the web site
- Generated additional revenues from real estate professionals through sale of home pages and links to other real estate sites
Explanation of the 4I Framework...
- Interest by consumers to see listing in real-time.
- Influenced real estate professionals to participate because of level of consumer interest.
- Interaction used by consumers to search and find properties and by real estate professionals to create and maintain their home pages.
- Integration of online system with existing MLS system enabled real-time listings and single id tracking for real estate professionals.
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