Go to Case Studies.

• Needed to generate additional revenues from site visitors
• Needed to create additional revenues from the golf industry

• Created the GolfWeb Players Club as a fee-based revenue service and allowed them to compare performance by joining groups
• Enabled members to track their handicap and performance and share the results with others
• Created private-label versions for use by clubs and organizations for their members'

• Signed up over 35,000 users, generating additional, renewable revenue from visitors
• Licensed private-label versions to Junior Golf Magazine, Club Tiger, and other organizations

• Interest created through score tracking and handicap.
• Influence developed through groups and comparison to other golfers.
• Interaction used in entering and tracking scores and by comparing performance in groups.
• Integration of users data to enable closed tracking and performance system.