The 4I Framework
Use Interest, Influence, Interaction, and Integration for E-commerce Success
What is the 4I Framework?
Interest, Influence, Interaction, and Integration establish a framework in which consumers want:
- to come to your web site,
- to stay on your web site, and
- to take the actions you want them to take.
Why is the 4I Framework important?
With online businesses, consumers control the buying process. This means that businesses must relinquish control of the buying process to consumers within a framework that guides those consumers to a successful conclusion. Without such a framework online businesses either try to wrest control of the buying process from consumers or provide no guidance for consumers to take action. In either case the online business will fail.
How do you get started using the 4I Framework?
To begin you need to answer the following questions:
- What are the goals and objectives of your organization?
- How does the web site fit into these goals and objectives?
- Who are the people that you want to come to your web site?
- What action do you want your web site visitors to take?
Then you must make your web site actively work to make it happen. This means identifying, developing, and implementing features that foster Interest, Influence, Interaction, and Integration.
StickEApps.com has an exclusive process that identifies how to do this for your business. Through this process, we tell you what must be developed and implemented within your organization to make the best use of the 4I Framework.
When should you use the 4I Framework?
Once you have answered the above questions about your business, i.e. the role of your web site, your desired web site visitors, and the desired actions of your web site visitors, you are ready to begin. If you haven't answered these questions, please do so now. Even if you decide not to use the 4I Framework, answering these questions will provide you valuable information as you move forward with your online business.
Who can use the 4I Framework?
Although we focus on consumer businesses, almost any business can benefit from using the 4I Framework. Some customer self-service and self-assistance applications lend themselves very well to business-to-business companies. These applications are especially useful in reducing customer service costs and building an expert community that can be used during the testing phases of new product development.
Where do I go from here?
The 4I Framework is a powerful, proven way to e-commerce success. StickEApps.com developed the concept of the 4I Framework and we are experts at incorporating it into online businesses. Contact us today to learn how you can incorporate the 4I Framework into your online business.
